Beth Bullock-McGrail, Vice President, Client Relations
Beth started her career working at premier Boston ad agencies, first in media, and then in account service. She helped to create award winning advertising for a variety of clients including LL Bean, Polaroid Industrial, Bank of New England, Kinney Shoes and Cole Haan Accessories and Footwear, to name a few. After a decade in advertising, she made the move onto the client side, spending two decades leading the advertising and communications efforts of over 650 McDonald’s restaurants. While at McDonald’s, she was honored with numerous awards, including Marketing Director of the Year and the launch marketing for key new products. Beth’s last client-side role was with Friendly’s Restaurants, where she joined the team to design and implement a business turnaround plan. While there she also led the development of advertising, menus, merchandising and new food and ice cream flavors. Beth graduated with a B.A. in French from Hamilton College, and received a Brand Mastery Certification from Northwestern University. As a consumer-centric retail and brand marketer, Beth is excited to bring her skill set to help businesses on the Cape (and beyond) grow!