Catalyst Architecture & Interiors
Total Rebrand
BRAND
A diversified architectural practice based in Yarmouthport, Massachusetts, Catalyst Architecture & Interiors provides comprehensive architectural and consulting services to commercial, civic and residential clients. You’ll find their work on remarkable buildings throughout Cape Cod, Southeastern Massachusetts and the Greater Boston Area.
CHALLENGE
Founded in 1969, Brown, Lindquist, Fenuccio & Raber Architecture had grown into a successful firm with a solid client base in both private and public sectors. In 2018, we were approached by Rick Fenuccio, President of the firm, to revitalize and revamp the brand by helping to forge an identity that would set the stage for leadership changes and continued growth. The firm needed a name change that would capture their brand essence, a tagline, and a fresh brand identity that would be applied to everything from letterhead to sales packets, to their social media and website.
SOLUTION & SERVICES
We provided a full spectrum of support to Catalyst Architecture & Interiors:
BRANDING: A strategic brand review which included a thorough competitive analysis and extensive stakeholder interviews which led us to a sound recommendation of their strategic positioning.
DESIGN AND CREATIVE: Development of new name options, along with tagline options. Ultimately provided final design based on the name selected by the Client, along with a brand standards guide.
BRAND RELAUNCH SUPPORT: We assisted in the development of a brand relaunch, including the reveal of the new name, and consequent marketing to further tell the brand story: this included print ads, collateral, and a full portfolio of branded presentation materials.
RESULTS
“The team at Pierce-Coté were great partners at guiding us through a brand transformation, which included creating a new name and tagline, as well as tightening our brand strategy and expression. Out of that, they designed and helped us produce all that we needed to relaunch our new firm name and brand, including ads, company brochures, project profiles and more. We are thrilled with our fresh identity that has helped re-energize and re-focus our business.”
–Rick Fenuccio, Former President Catalyst Architecture & Interiors