Children’s Cove

Pierce-Cote's partnership with Children’s Cove began in 2012 when we acquired Grouper Marketing and Creative who had been servicing the client for many years.

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BRAND

  • Established in 1997, Children’s Cove is a nationally accredited, child-friendly facility designed, staffed and equipped to provide comprehensive and coordinated multidisciplinary services to child and youth victims of sexual abuse, severe physical abuse, witness to domestic violence and commercial sexual exploitation.
  • The multidisciplinary services are provided in cooperation with our partner agencies that include The Cape & Islands District Attorney, Department of Children and Families, Department of Mental Health as well as local and state law enforcement.
  • As pioneers of this innovative and collaborative approach, Children’s Cove provides a single location for child and youth victims to tell their story; and for both the victims and non-offending caregivers to receive support and start the healing process.
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CHALLENGE

  • In service to Children’s Cove, Pierce-Coté Advertising utilizes the current brand and mission to create a multi-channel marketing communications plan that when implemented reaches target audiences such as parents and caregivers, children, child serving organizations, law enforcement, media outlets, local, county and state elected officials as well as the wider community about the issues of child sexual abuse, severe physical abuse, sexual exploitation and trafficking of children and the effects of witnessing domestic violence. 
  • The scope of our work with Children’s Cove evolves as the needs of Children’s Cove evolves.  We have provided support in many different areas from video production, to event planning to public relations.  
  • Our mission is always to provide a supportive and caring approach to the development of marketing materials that both honors victims and educates the public.  We feel privileged to partner with this client and their mission.
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SOLUTION & SERVICES

  • Radio and Digital Campaigns
  • Collateral and Design
  • Public and Media Relations
  • Media Planning and Purchasing
  • Video Production
  • Event Planning
  • Content Generation  

 

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RESULTS

Media Placements:

Ch. 4: https://www.cbsnews.com/boston/video/supporting-small-businesses-on-the-cape-at-mashpee-commons/?intcid=CNM-00-10abd1h

Ch 5: https://www.wcvb.com/article/old-road-maps-lead-to-successful-cape-cod-bag-business/63147784

Mashpee Enterprise: https://www.capenews.net/mashpee/news/holiday-festivities-scheduled-at-mashpee-commons/article_c0365ece-ac1b-11ef-b205-a377c6e87f4f.html

“With the challenging work we do at Children’s Cove, it takes more than just creativity to bring our vision to life. The team at Pierce-Coté is understanding of the sensitivity of our work, the impact we can make in the community, and are incredible partners in our mission.”

– Stacy Gallagher, Director