Community Health Center

Optimizing Virtual Care Campaign

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BRAND

  • Founded in 1987, Community Health Center is the second largest provider of health care on Cape Cod. Their mission is to improve the health of the community by providing comprehensive, high-quality, compassionate health care to all, regardless of ability to pay.  
  • Based in Mashpee, MA, Community Health Center has 5 other care centers in Centerville, Bourne, Falmouth, North Falmouth, and Sandwich.  
  • The Community Health Center complete “medical home” model includes: Primary care, behavioral health care, dental care, women’s health services, optometry, substance use disorder services, on-site affordable prescriptions, x-ray and ultrasound services, case management services, barrier assessments and assistance, Veterans care. 
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CHALLENGE

  • Community Health Center Members may not fully understand or accept that the changing landscape of healthcare will mean ongoing changes in how their healthcare is provided. 
  • Community Health Center is ready to help them understand and embrace these changes, now and into the future, to ensure their continued good health.
  • Patients needed to gain trust in the role of telehealth visits, remote patient monitoring, and use of MyChart as a communication tool, and learn more about tools and services they might not know about.
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SOLUTION & SERVICES

The agency developed content ideas and applied them to communication channels that would fully surround Community Health Center patients.  In addition, many elements would be created in Portuguese as well, since many of patients need in-language communication.

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RESULTS

“Working with the Pierce-Coté team has been a great experience for us at Community Health Center.  They gave a significant amount of thought to our marketing and communications needs, and created collateral and material that truly captured and promoted our mission.”

–Christopher Ellis, Director of Organizational Advancement