Ryan Family Amusements
A Milestone Grand Opening
BRAND
Ryan Family Amusements is an iconic family entertainment center in New England. In 2002, Ryan’s opened its 10th location, a 40,000 square-foot venue just outside of Boston in Hanover, MA. This marked a couple of milestones for the 60-year-old company – the new location was its first on Boston’s South Shore. It was also the largest, boasting a restaurant, multiple bars, axe throwing, laser tag, bowling and a massive arcade. This presented an opportunity to introduce Ryan Family Amusements as a state-of-the-art, entertainment venue.
CHALLENGE
Developing a Grand Opening Plan
Planning a VIP Party/Grand Opening Event
Compiling a VIP invite list with government officials, business and community, leaders, media and influencers
Securing emcees/celebrities to participate in the grand opening
Partnering with local nonprofits for a philanthropic component
Development of media materials/media outreach
Event logistics, including speaking program, balloons, décor, entertainment and giveaways
Long-range strategic public relations/advertising plan for the new venue
SOLUTION & SERVICES
Digital Advertising
Public Relations
Community Relations
Event Planning
RESULTS
“Pierce-Coté has been an integral part of our growth and expansion. They have taken the time to learn our business and become part of our team.”
Mike Crowley, General Manager, Ryan Family Amusements