Diane McPherson, VP Account Director
Diane has been with Pierce-Coté Advertising for 10 years and serves as Senior Account Executive on the Steamship Authority account among others. She manages the overall advertising budget, strategic planning, media planning/buying, creative development, and production of advertising materials. Understanding the dynamics and components of building comprehensive, fully integrated, strategic marketing programs, Diane has developed the skills required to produce highly effective advertising plans. She is a graduate of Bentley College, The New England College of Finance, and the American Bankers Association School of Bank Marketing and Management at the University of Colorado.